CA COMPETITION
SHORTLIST
YUKA
2024
BRAND STRATEGY
Yuka, a mobile app that allows the user to scan barcodes of food and personal care products to see its impact on their health.
ABOUT
ROLE
Art Direction, Motion Graphics Brand Design & Research, Character Design
TEAM
Ieniyah Green, Lois Choi, Sagdiana Rakhimova, Joselyn Perez Nando
TIME
4 months
PROBLEM
Yuka’s current app lacks personalization for individual needs, resulting in a more difficult and time consuming experience.
SOLUTION
We designed Yuka with a playful and approachable look, integrating characters to support users on their health journey.
USER EVALUATION
We evaluated the app's user experience and identified issues such as limited product search, unclear categories, and lack of personalization.
FEATURE 01
YUKA PROFILES
DESCRIPTION
Users complete a survey during onboarding, personalizing product pages and blacklisting unsuitable items for a tailored experience and recommendations.
ONBOARDING
When going through the onboarding process, users have the option to input their customized date.
BLACKLIST
Items with unsuitable ingredients will be blacklisted based on the survey.
Suggestions for products that meet the user’s needs will be provided.
FEATURE 02
YUKA SCAN
DESCRIPTION
Evaluate skin type, texture, hydration and concerns like acne or wrinkles for tailored skincare product recommendations.
SKIN ANALYSIS
Evaluate various aspects such as skin type, texture, hydration levels and skin concerns. Yuka will recommend skincare products for your specific needs.
COMPARISONS
Compare different products to find one that best suits the user’s preferences.
FEATURE 03
YUKA BASKETS
DESCRIPTION
Easily create and manage custom or AI-generated baskets from your profile. Set them as private or public and invite collaborators.
BASKETS
Users can create and save collections of products for their specific needs and situations.
COLLABORATIONS
Set your basket to private or public and invite collaborators to join.
DESIGN SYSTEM
BASIL
HEX#027E58
MINT
HEX#00B980
KIWI
HEX#E2E71B
HONEY
HEX#FFC001
TANGERINE
HEX#FE6227
ROSIE
HEX#F44377
ALMOND
HEX#EFDAB9
VANILLA
HEX#FFFDF8
“Yuka-n Transform Your Lifestyle”
TAGLINE
TARGET AUDIENCE
Health-conscious people of all ages and backgrounds looking for a fun, enjoyable approach to their wellness journey.
BRAND ARCHETYPE
JESTER & CAREGIVER
TYPOGRAPHY
DARUMADROP ONE
PRIMARY
NUNITO
SECONDARY
CHARACTER DESIGN
Each with their own distinct personality, our characters were created from organic shapes to feel soft and welcoming, free of sharp edges & features.
TAKEAWAY
Yuka is now more than just a wellness app. It’s a fun, and playful experience, that guides users toward a healthy lifestyle through the narration of our new characters!
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