VASELINE
2025
INTEGRATED CAMPAIGN
Vaseline is seen as outdated and ordinary, but for athletes, it’s a game changing tool. To win over a new generation, we’ll reframe Vaseline as the ultimate sports hack.
ABOUT
ROLE
Art Direction, Video Editing, Storytelling, Copywriting
TEAM
Ieniyah Green, Mia Koszalka
TIME
2 months
PROBLEM
Vaseline is often seen as a basic, everyday product rather than an essential tool for athletes striving for peak performance.
SOLUTION
This campaign repositions Vaseline as an essential tool for peak athletic performance, transforming Vaseline’s image from ordinary to inspirational.
VR POP UP
Our VR experience immerses users in the intensity of an athlete’s world, showcasing how Vaseline enhances performance and protection in real-time.
TAKEAWAY
We made Vaseline badass—no longer just a skincare staple, but a symbol of grit and performance. It’s not just about healing; it’s what aids athletes in pushing through, protecting their skin so they can keep going.
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