AXE
2024
AD CAMPAIGN
Axe needed a campaign that resonated with young adult men by empowering them to feel confident, even in the face of judgment.
ABOUT
ROLE
Art Direction, Copywriting
TEAM
Ieniyah Green
TIME
1 month
PROBLEM
Young men often seek a confidence boost, as they can overthink when approaching women.
SOLUTION
Position Axe as the ultimate wingman, tapping into common insecurities. With Axe, you can win her over no matter the circumstances.
TAKEAWAY
Axe becomes the ultimate wingman, boosting confidence and eliminating doubt. No matter the circumstances, Axe ensures you make an unforgettable impression.
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