RIVIAN
2024
AD CAMPAIGN
Rivian needed a campaign that challenged greenwashing—because those who love nature should drive a car that truly respects it.
ABOUT
ROLE
Art Direction, Copywriting
TEAM
Ieniyah Green
TIME
1 month
PROBLEM
Car companies often engage in greenwashing, overstating their environmental safety and sustainability.
SOLUTION
This Rivian campaign brands transparency and honesty, while subtly calling out companies that engage in greenwashing.
TAKEAWAY
Rivian sets a new standard for honesty in sustainability, proving that adventure and environmental responsibility can coexist—no greenwashing, just real impact.
PREVIOUS
NEXT