NYC BALLET
2024
BRAND DESIGN
NYC Ballet needed a design that embodied the true grace and grit of ballet.
ABOUT
ROLE
Art Direction, Motion Graphics Brand Design, Ad Design
TEAM
Ieniyah Green, Redwana Choudhury
TIME
4 months
PROBLEM
NYC Ballet's existing design feels outdated, calling for a refresh that resonates with today’s audience.
SOLUTION
This redesign encapsulates the essence of being a ballerina—grit mastered with grace and precision.
DESIGN SYSTEM
PRESTIGIOUS PINK
HEX#FF9FBF
FUCHSIA
HEX#FF4D9E
MAJESTIC MAROON
HEX#B20553
BOLD BLACK
HEX#000000
“Reimagine Movement”
TAGLINE
TARGET AUDIENCE
A new generation of ballet enthusiasts eager to reshape the traditional image of classical ballet.
BRAND ARCHETYPE
CREATOR
LOGO GRID
TYPOGRAPHY
BLACK AROUG
PRIMARY
EFFRA
SECONDARY
RESILIENCE
DISCIPLINE
PRECISION
TAKEAWAY
The NYC Ballet rebrand brings contemporary dance into a fresh perspective. It reimagines the traditions of ballet as an empowering movement, highlighting the resilience and dedication it takes to be a ballerina.
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