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We successfully rebranded Krispy Kreme with a fresh revamp. The brand now embodies simplicity and innovation, making it visually appealing to a younger audience.

TAKEAWAY

EFFRA

Primary

ADAM CG.PRO

Secondary

KRISPY GREEN

#007550

HEX

LIME GREEN

#04A033

HEX

KRISPY RED

#CE1041

HEX

WHITE

#FFFFFF

HEX

We preserved the brand's original colors for authenticity while incorporating a lime green accent to add a vibrant pop.

BRAND COLORS

“A Hole Lotta Happiness”

NEW TAGLINE

TARGET AUDIENCE

We targeted active commuters across three demographic groups: Corporate Workers, College Students, and Families.

CAREGIVER

70%

30%

CREATOR

BRAND ARCHETYPE

DYNAMIC SYSTEM

  • GLAZED DOUGHNUT

  • FROSTED WITH SPRINKLES

  • BOSTON CREAM DOUGHNUT

  • COFFEE

  • MILKSHAKE

We designed a simple logo that combines both an icon mark and a word mark. It’s thin lines depict a glazed doughnut while symbolizing one of Krispy Kreme's strengths: their quick service.

LOGO DESIGN

BRAND DESIGN

2023

KRISPY KREME

Krispy Kreme, one of the world’s most iconic doughnut franchises, has a classic logo that could benefit from a modern refresh.

PROBLEM

Krispy Kreme's logo is a classic, but it feels somewhat outdated. A refreshed design was needed to resonate with today's target audience.

SOLUTION

We designed a new logo that emphasizes simplicity and modernism, giving Krispy Kreme a fresh and updated look.

TEAM

Ieniyah Green, Nicole Preisel, Redwana Choudhury, Anastasia Anderson



ROLE


Art Direction, Brand Design, Brand Strategy, Logo Design, Animation

TIME

4 months